Sigma's new BF mirrorless camera reimagines the photographic experience with its intuitive design and unibody construction. By prioritizing ease of use and durability, Sigma aims to empower users to capture everyday moments with exceptional quality and style.

Sigma has introduced the Sigma BF, a mirrorless camera embodying the brand's fresh perspective on digital photography. Designed for capturing the beauty in everyday moments, the BF combines photographic heritage with innovative design.

This 24MP L-mount mirrorless model offers an intuitive user experience. Instead of a traditional shooting mode dial, it provides direct access to essential settings:

• Shutter speed
• Aperture
• ISO
• EV compensation
• Color mode selection

The Sigma BF aims to simplify the photography process, encouraging users to focus on capturing the moment.

Durability is a key feature of the Sigma BF. It's the first camera to boast a true unibody, crafted from a single aluminum ingot over a seven-hour process. This seamless, all-metal body complements any attached lens, while the camera's shape, button placement, and precision-cut front texture ensure secure handling.

Despite its focus on simplicity, the Sigma BF is equipped with advanced technologies.

• Its full-frame sensor delivers exceptional image quality.
• A hybrid autofocus system ensures subjects remain sharp and in focus.

To complete the photographic experience, Sigma is launching the BF with nine lenses in matching colors.

For further details, visit Sigma's official website.