As Disney tightens its grip on media access for the "Snow White" premiere, the industry buzzes with speculation. Are they protecting a fairytale, or shielding a PR minefield?
Disney is causing a stir with its unusual strategy for the premiere of its upcoming movie, Snow White. Instead of the usual open-door policy, the company is limiting red carpet access to photographers and in-house interviewers, according to Variety. What's behind this strategic move?
Disney might be trying to avoid some uncomfortable questions.
Here's a breakdown of the potential hot-button topics:
When the film was announced, Peter Dinklage criticized it, calling the story “backwards” for its depiction of “seven dwarfs living in a cave together.”
In response, Disney said at the time that “We are taking a different approach with these seven characters and have been consulting with members of the dwarfism community.”
Only time will tell if Disney's strategy will successfully control the narrative surrounding Snow White. One thing is certain: the world is watching.